Across the country, business leaders understand that protecting every American from discrimination is good for the economy. Business leaders know that today’s generation of consumers prefer to shop at businesses that support LGBT people – and increasingly, Americans prefer working at a company that strongly supports the LGBT community.

Treating LGBT employees with dignity and respect is not only the right thing to do – it’s good for the bottom line.

That’s why we’re excited to bring together businesses large and small for the launch of America Competes, because they know LGBT-inclusive non-discrimination protections are vital for attracting and retaining a talented workforce. Looking ahead to the challenges and opportunities facing Freedom for All Americans’ campaign to end anti-LGBT discrimination, America Competes aims to harness the power of a national business coalition to grow corporate and public support through an aligned vision incorporated by this coalition’s pledge of guiding principles, dedicated services and educational resources.

Take a look through the America Competes website to better understand the business case for nondiscrimination – and then sign up to join! Just click here.

In the coming weeks, this website will become a home base for businesses committed to the campaign to win LGBT-inclusive non-discrimination protections. We’re looking forward to providing our partners with the best messaging, social media support, and research available to guide your organization’s efforts.

Business